We all love a bit of Twitter. My personal fave is when you see celebs like Kym Marsh and Jamie Lomas having a massive bust up and proper going Jeremy Kyle and you are like ‘Oh my god she’s slagged his parenting skills’. I love it. Humans, by nature are nosey. Proper seriously nosey. We are a civilisation of curtain twitchers. I bet even in the Amazon there are tribes gossiping about the other tribes loincloths.
Taking all that into consideration, social media is the new TV advertising. It is the most efficient cost effective marketing you can have. I have still had people say to me ‘oh I don’t get Twitter’, so here’s a little guide on how to use it to help your blog a bit.
1.Dont CONTINUOUSLY tweet links to your blog.
Yes, I know anyone who follows me on Twitter knows I do this ALL the time. I basically want everyone on the planet to hear exactly what I need to say and how I need to say it. I’m not saying I practise what I preach, and it actually doesn’t drive my stats up. I mostly do it to wind people up now who tweet me sarcastic comments. Most blog software has the capability to automatically tweet new posts. Leave it at that unless you want people at your door with pitchforks and such.
Here is a great breakdown of the average Twitter timeline:
Here is the link to the original Washington Post Article which may help:
2. Be polite
I’m sure all of your parents and grandparents drummed this into you from when you were younger, but it can be hard to get up to date with technology and transfer this over to social media. Retweet people, favourite their posts, and participate in ‘Follow Friday’ (#FF and then @username). You may amass thousands of followers and wonder why it will benefit you doing all this for someone with say, 51 follower, but the internet is anonymous. The person you are helping out may be associated with a massive brand willing to return the favour. In keeping with this, try and answer peoples tweets as well. Even if it’s sarcasm or abuse, at least you are not ignoring them.
3. Check spelling of links.
this sounds basic but its so easy to spell incorrectly. Especially if you have excited fingers like mine. I actually type to fast and have to double check EVERYTHING. I spelled ‘spelling’ wrong when I wrote this actually. So if you are going to put the URL to your blog in your bio, PLEASE check the spelling.
4.Find people in your niche.
It’s all well and good following loads of randoms, but do you feel soulful intellectuals will care about your blog about Eastenders? Try and figure out what ‘niche’ your blog is and stick to following people from that. Find a similar blog/Twitter and try and follow some of their followers.
If you haven’t quite figured out your niche yet, here’s a great article on how to do so:
5. Participate in hashtag debates.
Hashtagging is the mother of all social media networking. If you have a fashion blog for example, find the hash tag #essexfashion and try and get involved. I wouldn’t STRONGLY suggest telling other fashion blogs their ideas are stupid and the clothes are horrid, but rows do get a lot of attention so he, if that’s what angle you are going to go for, make sure you have some witty comebacks from my ebook handy.
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